Portland Hearts Of Pine - Lighthouse Kit
Feb 4, 2025
Portland Hearts of Pine have already cemented themselves into the national soccer conversation and they had done it before they had even finished their first season of play. Here for their second year, and definitely avoiding a sophomore slump, Hearts have come out of the gate swinging with another iconic kit.
Utilizing the West Quoddy Head lighthouse AND the 2012 US National Team as inspiration, Hearts released The Lighthouse Kit a month ago. The release nearly broke the internet as every part of it was met with mountains of praise.
West Quoddy Head Lighthouse
You see, Portland have a well established track record at this point after all three of their inaugural season kits were met with praise as well. The Inaugural home kit was a stunningly bold Navy and Forest Green stripped shirt with beautiful red/orange highlights in the collar and cuffs. The Bandit kit, which served as their away kit, was a simple predominately white kit with a repeating heart pattern. And finally, the Blaze kit, featuring a stunning hunters camo. All three kits featured incredible photoshoots that not only provided legitimacy to the first year third division club, but helped cement visual identity of who Hearts is.
As mentioned above, the kit takes its cues from the West Quoddy Head lighthouse, featuring the same red and white horizontal stripes. The kit features 16 of these stripes, one for every county in Maine! In addition to the lighthouse, there are definitely props given to the 2012 US jersey worn by both the Men’s and Women’s teams, so it was only fitting that USMNT star and American soccer legend Landon Donovan played a massive role in the launch.
The original branding work for Hearts was done by Hugh McCormick of Colorado. The club went back to him in order to have a lighthouse specific version of the Dirigo Heart logo. This new mark which is now part of the overall brand language can be found as a hip tag on the jersey and in other merch items like the winter hats shown below.
Hearts have yet again made something magical and are one of the clubs really pushing American soccer forward with their strong visual identity. This lighthouse kit is a winner and I will need to get my hands on one asap.
What do you think? Have you picked one up yet? Let us know in the comments below!
Videos
The official brand reveal video
Our video covering some of the newest kits in USL League One